MEET OUR TEAM

We’re an eclectic group of Salesforce architects, consultants, developers, designers, and strategists. We are coffee drinkers, anglers, artists, hikers, pop culture enthusiasts, and animal lovers. And we are committed to doing and delivering our best work.

Ali Hafez headshot

DEVELOPMENT MANAGER

Ali Hafez

Joe Minik

SR. SALESFORCE DEVELOPER

Joe Minik

Anthony Belli headshot

SR. SALESFORCE DEVELOPER

Anthony Belli

Sammy Smooke headshot

SR. SALESFORCE DEVELOPER

Sammy Smooke

Michael Kelley headshot

SR. SALESFORCE DEVELOPER

Michael Kelley

Melani Sebastian headshot

DEVELOPMENT ARCHITECT

Melani Sebastian

ALI Hafez

Ali is an accomplished Development Manager with over 15 years of expertise in Salesforce development and team leadership. With a Bachelor's degree in Economics from the University of Vermont, Ali possesses an exceptional L.L. Bean wardrobe and is proficient in managing the entire project lifecycle, from meticulous business analysis to the implementation of technology solutions exceeding client expectations. Having spearheaded numerous large-scale implementations, Ali brings a wealth of experience in customizations, applications, and integrations, backed by a background in engineering and product development. With a robust portfolio of over 200 client engagements, Ali is committed to driving success through technical expertise and client-centric approaches.

SKILLS & NOTABLES
• Primary Focus: Sales, Service, and Experience Clouds

MICHAEL KELLEY

A World traveler in his own right, Michael also possesses a global understanding of Salesforce and how you can get the most out of your ecosystem. Over the last six years Michael has excelled leveraging Salesforce to help clients find their truth within the environment so they can make well-informed, data-driven, real-time decisions to promote a successful future. Adept at designing and developing Lightning Web Components, custom integration implementations, data mapping, migration, and analytics, Michael can provide the confluence of the technical and the tangible.

SKILLS & NOTABLES
• 9 x Salesforce Certifications, including Sales Cloud, Platform App Builder, Email Specialist, Developer I + II, Integration Architect, & more
• Custom build integrations, LWCs, Aura components, APEX classes & triggers, VF Pages, Lightning Flows, Automation Audits
• Fluently trilingual, but you'll never guess which three!

SAMMY SMOOKE

Try and say “Sammy Smooke’s Senior Salesforce Developer skills simply slay all day” five times fast? Not just a fun bit of alliteration, Sammy brings a decade’s worth of experience in the ecosystem, seven Salesforce certifications, and an impressive skillset utilizing Lightning Web Components, Invocables, and Apex. She has a passion for collaborative problem solving, from optimizing and building scalable solutions to architecting end-to-end Salesforce solutions from data model to automation and testing strategy, and will go the extra mile to see a project over the line on-time and to spec.  

SKILLS & NOTABLES
• Salesforce Certified Development Lifecycle & Deployment Architect, Experience Cloud Consultant, Platform Developer II
• LWC, Lightning Components, Invocables, Apex
• Could legitimately be entered into the Guitar Hero Rock n Roll Hall of Fame

MELANI SEBASTIAN

Coding is Melani's first, her last, her everything. Over her 20+ year career, she has cultivated an extensive set of skill, as well as breadth of knowledge and experience. A staunch believer that you shouldn't code simply for coding's sake, Melani looks for each and every line to have purpose and work towards meeting the client's needs. To do so requires a unique combination of business acumen and extensive technical expertise, sprinkled with an abundance of empathy, qualities that all befit Melani's expertise. Through close collaboration and a complete understanding of the client's unique situation, she can provide the kind of solution that will provide real value to their business.

SKILLS & NOTABLES
• Software Product Management
• Agile Methodologies
• SQL, TFS, C#, SSIS, SDLC, Visual Studio, Apex, Java, AJAX, & more
• Lover of K-dramas and being a volleyball mama

JOE MINIK

A one-time Aquarium SCUBA Diver, Joe is an incredible resource with a keen eye for detail and a willingness to take the deep dive into problem situations to identify and resolve issues at the source. He's mindful, logical, client-centric approach takes the sting out of any project while developing unique, effective, and efficient solutions that go above and beyond client expectation.

SKILLS & NOTABLES
• Salesforce Platform Developer I certification
• HTML, CSS, Apex, JavaScript
• Technical Writing
• Mortal enemy of an Aquarium Pufferfish named "Bloat"

ANTHONY BELLI

Like all true board gamers, finding the genesis to a problem and a corresponding solution is part of their DNA, which is no different for Anthony. Anthony takes a holistic scientific approach to every project where surface understanding of an issue isn't enough, he wants to understand the source of the how and why so it won't happen again. Over his career as a Salesforce developer, Anthony has acquired 10 certifications, ranging from Business Analyst and Javascript Developer to Platform Developer II, Advanced Administrator, and Data Architecture and Management Designer.

SKILLS & NOTABLES
• Process Optimization
• Analysis of Knock-On Effects of Changes
• C++, Python, Apex, and Adruino
• Claims to be "obscenely good" at MarioKart