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The CRMF Team

The CRM Firm crew is part Salesforce pros, part A Beautiful Mind problem-solvers, and 100% fueled by coffee, creativity, and getting things done right. We’re a mix of architects, developers, designers, and strategists—plus hikers, anglers, artists, and pop culture nerds—bringing sharp skills and good vibes to every project. No matter the challenge, our team is built to deliver intelligent, tailored solutions with integrity, ingenuity, and a little personality along the way.

The Central Braintrust

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Stephanie Hagan
CEO & Founder
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Like golf Hall of Famer and legend, Arnold Palmer, Stephanie believes that success is achieved through “strength of mind and character.” As a 20+ year veteran in the technology space, she boasts an exemplary accounting, business, and development acumen, which produces end-to-end solutions that consistently surpasses client expectations. A trusted advisor and innovative problem solver with excellent consultative, interpersonal, communication, facilitation, and team-building skills, Stephanie started The CRM Firm 10 years ago upon a simple foundation: Integrity, Innovation, and Inclusion.

  • Financial Services, Engineering, Manufacturing, Distribution, & more
  • Salesforce, Pivotal CRM, Microsoft CRM
  • Microsoft Dynamics SL, SQL Server, Crystal Reports, SSRS, ACCPC, TargIT Business Intelligence
  • Shockingly unaware of who Carl Spackler is
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Amy Hendershot
Vice President of Operations
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Resident Swifty and globetrotter, Amy is a 20+ year Information Technology and Services stalwart. With a deft touch and world of experience, Amy is an exceptional client liaison with years of experience in Business Operations and running Strategic Programs. Her calm, confident demeanor and excellent communication and organizational skills make Amy an incredible asset to the CRMF team.

  • Business Operations
  • Client Delivery
  • Consulting Services
  • Project & Program Management
  • Hates the cold … but, climbed to Everest Base Camp & some of the nearby peaks
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Sarah Burt
Vice President of Consulting
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Following her chosen career path, Sarah spent her first 9 years exclusively focusing on consulting and leading countless Salesforce implementations. In addition to her Salesforce Administrator, Non-Profit Consultant, and Sales Cloud Consultant certifications, Sarah is adept at database administration and design, as well as data-analysis and migration. Sarah has an affinity for working and collaborating with nonprofit organizations helping them extend the features of Salesforce so they can spend less time with admin and more time on their mission. Clients hail her as a detail-oriented, dynamic, efficient, and patient leader whose knowledge and expertise is unequivocal.

  • Business Strategy
  • Executive Management & Organizational Leadership
  • Sales Management & Operations
  • Raised alongside gators
Frank Trocciola
Director of Technology
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Management professional with 25+ years of combined experience managing teams, providing expertise and leadership in project, program, and IT management. After 12 years in the United States Navy as a submariner, Frank became a Microsoft Systems Engineer and thus started his long consulting history. He is certified and adept in multiple CRM systems, but primarily focuses on Salesforce at present. Off the clock, you may or may not see Frank partaking of the beaches of Florida’s Space Coast.

  • Certified Salesforce Administrator
  • 20+ Microsoft Certifications, including MCSE, Exchange, SharePoint, SQL Server
  • Would win Jeopardy about all things Punk
  • Escape Room aficionado with an escape rate of over 85%
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Jordan Pesusich
Chief Innovation Officer
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The CRM Firm’s very own Kevin Flynn, Jordan is a software enthusiast and technophile who enjoys writing code to run on anything from a microcontroller to cloud infrastructure. A certified Salesforce Platform Developer I + II, Administrator, and Platform App Builder, as well as an extensive list of coding languages, too many to name, he lives and breathes the coding matrix of the ecosystem developing solutions and efficiencies that bring magic to the mundane.

  • Software Engineering + Programming
  • Software Development Life Cycle
  • Amazon Web Services
  • Steven Wright of the Salesforce Ecosystem

Interested in Joining Our Eclectic Crew of Caffeinated Nerds?