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CRMF News

AI Impression
When the Horseman Calls, Will You Be Ready for Headless 360? Salesforce ConsultingSalesforce NewsSalesforce Resources

When the Horseman Calls, Will You Be Ready for Headless 360?

'Twas a dark and stormy sprint cycle in the hollow of legacy CRM, where poor Ichabod Crane, a mild-mannered Salesforce admin, spent his days clicking, tabbing, navigating, and logging in.…
J Maio
J MaioApril 21, 2026
Two people staring at their CRM system
So, You Wanted to Upgrade to Marketing Cloud Next? Cute. Salesforce ConsultingSalesforce NewsSalesforce Resources

So, You Wanted to Upgrade to Marketing Cloud Next? Cute.

At the Unfortunate Center If your organization connected Data Cloud to Marketing Cloud Engagement before Salesforce rolled out its shiny new "unified" data model, congratulations: you're on legacy architecture. How…
J Maio
J MaioApril 17, 2026
Dreaforce2U Welcome setup
Innovation, AI, and Why Target Runs Are Now Part of My Job Description EventsSalesforce Consulting

Innovation, AI, and Why Target Runs Are Now Part of My Job Description

Dreamforce2U: What Happens When Smart People Talk Honestly Dreamforce2U was an opportunity to present the ideas and vision of Dreamforce 2025 alongside Salesforce AEs to those in our local market…
crmf_creative
crmf_creativeDecember 10, 2025
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Atlas Shrugged: The Rising Risks of Agentic Browsing EventsSalesforce Consulting

Atlas Shrugged: The Rising Risks of Agentic Browsing

By now, most of us have at least experimented with OpenAI’s ChatGPT, and many use it regularly as part of everyday work. But have you noticed the pop-up for OpenAI’s…
crmf_creative
crmf_creativeNovember 12, 2025
Denver Broncos Small Business Partner image of Broncos fans at Empower Field
The CRM Firm the latest Small Business Partner of the Denver Broncos EventsSalesforce Consulting

The CRM Firm the latest Small Business Partner of the Denver Broncos

Small Business, Big League It is official! The CRM Firm is now an official Small Business Partner of the Denver Broncos. That’s right, Bronco Nation, we’ve arrived! Like the Broncos,…
crmf_creative
crmf_creativeOctober 16, 2025
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Bring Out Yer Apps! Salesforce’s Crackdown on Connected App Chaos Salesforce ConsultingSalesforce NewsSalesforce Resources

Bring Out Yer Apps! Salesforce’s Crackdown on Connected App Chaos

How to Defend Your Domain Without Cutting Off Your Allies If Salesforce were a castle, Connected Apps are the drawbridges: essential for business, diplomacy, and collaboration, but also how intruders…
crmf_creative
crmf_creativeOctober 8, 2025
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Review: AWBC 2025 EventsNonprofit Resources

Review: AWBC 2025

Power Up in Action This year’s AWBC Conference was nothing short of powerful. With Power Up as the theme, it was inspiring to meet with a group that drives economic…
crmf_creative
crmf_creativeOctober 1, 2025
Entrance to Salesforce Tower
Unpacking The Salesforce Summer ’25 Release Salesforce ConsultingSalesforce News

Unpacking The Salesforce Summer ’25 Release

It’s sun’s out guns out time and Salesforce’s Summer ’25 Release is flexin’. In their latest update Salesforce is bringing a nice, sunny forecast of new features, a cool breeze…
crmf_creative
crmf_creativeMay 13, 2025
Photography of motinor screen with inscription Access denied. Cybercrime concept.
SAML Storm Incoming: Is Your Login Ready? Salesforce ConsultingSalesforce NewsSalesforce Resources

SAML Storm Incoming: Is Your Login Ready?

Avoiding the Data Access Trap Door You Didn't Know Existed If you thought you dodged a bullet when Salesforce delayed the End of Life for Permissions on Profiles until Spring…
crmf_creative
crmf_creativeApril 9, 2025
Stop Assigning Permissions at the Profile Level! Salesforce ConsultingSalesforce NewsSalesforce Resources

Stop Assigning Permissions at the Profile Level!

Avoiding the Data Access Trap Door You Didn't Know Existed Salesforce Admins, listen up! If you thought you dodged a bullet when Salesforce delayed the End of Life for Permissions…
crmf_creative
crmf_creativeMarch 13, 2025
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Recent Posts

  • When the Horseman Calls, Will You Be Ready for Headless 360?
  • So, You Wanted to Upgrade to Marketing Cloud Next? Cute.
  • Innovation, AI, and Why Target Runs Are Now Part of My Job Description
  • Atlas Shrugged: The Rising Risks of Agentic Browsing
  • The CRM Firm the latest Small Business Partner of the Denver Broncos
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