Seeley International, Australia’s leading air conditioning manufacturer, faced sales operation inefficiencies despite leveraging Salesforce since 2008, resorting to manual Excel tracking due to limitations in their self-constructed system. Engaging The CRM Firm (CRMF), a three-tiered approach was undertaken: Discovery involved deep-diving into Seeley’s processes to identify inefficiencies; Identification addressed Sales Cloud enhancements and additional data needs; and Execution saw migration to Sales Cloud, alongside the development of a Discount Approval System. The result? Seeley’s sales pipeline optimized, processes standardized, and efficiency restored, ensuring they’re ready for any challenge. This success story demonstrates CRMF’s expertise in Salesforce Sales Cloud implementation, offering tailored solutions to enhance business operations.
