With the recent introduction of Marketing Cloud Growth (MCG) into Salesforce’s suite of offerings, businesses are confronted with the question of which option best suits their needs. In a recent analysis, we compared Marketing Cloud Account Engagement (Pardot/MCAE), Marketing Cloud Engagement (MCE), and MCG, evaluating factors such as core functionalities, implementation costs, resource requirements, and technical expertise. Ultimately, aiding a client in selecting the optimal solution depends on a thorough understanding of a business’s needs, resources, and growth objectives. Let the information here help guide you and your client to the best possible choice.
